Brand Real

by Vasken Kalayjian

Genre

Business, Marketing

What Was Done

Cover Formatting
Interior Design
ePub Production

What They Wanted

Vasken needed a small fix to the file he created himself. But after a look at what he had and a consultation on my thoughts on how to make the book look even better, I was tasked with updating the entire book instead of doing a minor fix.

The Project

When the author approached me with this project, I was initially a bit intimidated after seeing his extensive knowledge in design. The guy has worked in corporate settings and has worked on national branding projects. Originally, I was supposed to do something minor because he had laid out the book himself. But after taking a look through his initial layout design, I realized that it needed to be modernized. I approached him about updating his layout design and sent him a mockup and he loved it enough to want me to update the book as well as tackle the ebook.

Working with a design and branding expert was like a crash course in design. He was able to input a lot of suggestions and the process felt like I was working with an art director. I think the final result is really classy and timeless and I loved working on the project just because of all the small details I picked up along the way.